22. Media and the Fertility Transition in Developing Countries (Guest Lecture by William Ryerson)

Global Problems of Population Growth (MCDB 150) Guest lecturer William Ryerson is President of the Population Media Center which produces radio and TV serial dramas in developing countries that aim to effect behavior change on women’s status, family planning and AIDS. Working with governments and in-country media professionals, these melodramas run for hundreds of episodes and are watched by millions. Careful research shows major changes in audience knowledge, attitudes and practices. 00:00 – Chapter 1. Introduction of William Ryerson and Population Growth 11:35 – Chapter 2. Population Growth, Women’s Rights and Economy 21:03 – Chapter 3. Environment and Population 27:27 – Chapter 4. Mass Media and the Sabido Method 37:53 – Chapter 5. Population Programs in Tanzania and Ethiopia 47:49 – Chapter 6. Population Media Center in Other Countries 01:02:13 – Chapter 7. Questions for William Ryerson Complete course materials are available at the Open Yale Courses website: open.yale.edu This course was recorded in Spring 2009.

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